The power of the story behind the replica watch

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Why exactly do people buy luxury items like high-end mechanical wristwatches? It’s an interesting psychological question.

We don’t really need them, especially in this decade when our smart devices automatically sync the time to the web. There’s no need to wind, and no need to worry. Still, many of these replica watches fetch astronomical selling prices. What’s the secret?

Over the years watches have been my passion, and through studying them, one thing has become clear to me: Their value comes not so much from what they can do, but from how they make us feel. And furthermore, when there’s an interesting story connected to a watch, it suddenly becomes infinitely more desirable. The most irresistible timepieces are the ones that capture the imagination.

The famous Moonwatch – the Omega Replica Speedmaster did just that in 1969 when one of the greatest stories in history, the first man on the moon, became a reality. Strapped on Buzz Aldrin’s wrist with an oversize band to accommodate his space suit was an cheap Omega, and that perfect brand positioning catapulted Omega’s popularity. Almost fifty years later people are still talking about it. Because the story is so unforgettable, the replica watch is remembered too. Now I admit, it’s not a new marketing tactic.

Rolex was one of the first luxury watch brands to play the imagination card. Images of Sir Edmund Hillary and Tenzing Norgay on the summit of Everest, Mercedes Gleitze crossing the English Channel, or a Rolex diving 10,916 meters below sea level in the Marianas trench were some of the first to catch people’s attention.

During the war years these attention-grabbing stories were regularly found in black and white advertisements splashed across newspapers. Rolex replica was daring, pushing the limits, and going further.

The “story of Rolex” is one that marketing genius, Hans Wilsdorf, took great care to write. In the popular mind a Rolex was the wristwatch of an adventurer, a conqueror, a hero.

The famous James Bond played a lead role in that same story. Bond’s creator, Ian Fleming, was a big Rolex fan too, and the dapper secret agent with his gadgets always wore the finest timepiece. Sean Connery wore a Rolex Submariner, reference 6538 on a leather strap in 1962’s Dr. No.

Magnets and a handy Buzz-saw were hidden in Bond’s Rolex 5513 Submariner in Live and Let Die. Besides saving his life, that fake watch was also showed its use by unzipping women’s dresses from a distance.

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Rolex was a regular feature in the Bond franchise, but other brands made their appearance there too, including replica Breitling, Seiko and Omega, and there’s even a Hamilton Pulsar with an LED display from 1977.

Stories have the power to influence how people feel – and that has been the secret to success for the elite names among watchmakers. They know how to utilise the power of association.

When I see an replica Omega Speedmaster, immediately I associate it with images of NASA and the conquest of space. The stories tend to stick in our memory, even if the features of the watch are forgotten.

The same psychology is at work when celebrities are seen wearing a particular watch.

When it’s Sylvester Stallone wearing a replica Panerai, we associate it with Rocky Balboa or even Rambo. When Brad Pitt is seen wearing a Patek Philippe Nautilus, or buying Angelina Jolie a Patek Philippe Minute Repeater ref. 7000 for $390, there’s a story. Perhaps it’s a romance, I’m not sure…

One of TV’s most popular dramas of recent times is Mad Men. Don Draper (played by Jon Hamm) is the main character of the show and is highly regarded for his fashion sense. The watch that seems to get the most screen time in the series is the Jaeger LeCoultre Reverso.

The stories that surround these replica watches have the power to tap into our emotions. They’re what make any good watch irresistible.

Cars and Replica Watches

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Most sought-after watch in the car world

If you attend any kind of social gathering where there are exotic and collectible cars, there’s a better than average chance that many of the car owners will be sporting interesting wristwatches. I’m not sure if the trend started with the iconic Steve McQueen sporting a large, square Heuer (pronounced Hoy Yer) Monaco when he played American racer Michael Delaney in the movie Le Mans. However, that’s when I bought my first cool watch and I have been afflicted with the watch and car bug ever since (it might even be an addiction).

It makes little difference what brand of car the owner love best – BMW, Ferrari, Porsche, or practically any other marque – most often he (but also, she) can be found wearing an interesting or even an exotic timepiece. If you have an interest in cars and replica watches, here are several highly regarded brands and selected models that might tempt you.

Rolex, the king of luxury replica watches. The annual Daytona 24 Hour endurance race is sponsored by Rolex replica. Many of the drivers run the event just to see if they can win and take home the coveted precision mechanical movement Rolex Daytona chronograph. This highly collectible watch is valued, in a stainless steel case and bracelet at around $140. Prices on gold versions can be double. Wearing one of these at a car event ensures that you won’t be mistaken for a poser. Fortunately, Invicta makes a respectable tribute watch called the Speedway and it can be had for less that $20 online or in some stores. It has a quartz, battery powered movement that greatly reduces the price and it keeps accurate time, despite the low cost.

Omega, the first watch on the moon. Before man space flight ever happened, NASA ran rigorous tests on famous brand chronograph replica watches to see which ones could handle the demands of outer space. Despite the fact that best known brands in the world were selected for evaluation, only Omega’s Speedmaster Professional withstood every peril outer space could throw at it. This is a timeless classic (pun intended) and, like the Rolex Daytona, has a loyal following in the watch world.

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Panerai, Italy’s most famous watch. Italian frogmen, during the Second World War, wore huge, easy to read waterproof Panerai replica watches when they swam into combat. Several years ago, when the Panerai brand was just a distant memory, celebrities were shown in magazines wearing a huge Panerai. Images of he-men Sylvester Stallone, Joe Montana, Arnold Schwarzenegger and a few others breathed life back into this fading watch company. A while back, Ferrari granted Panerai the license to produce Ferrari-Branded watches. That was a huge honor, indeed.

Breitling, for the airplane enthusiast. This brand is over a century old and sells replica watches that help pilots safely navigate using instruments. The most iconic is the Navitimer. Part wristwatch, part slide rule, this precision watch has a rotating bezel and calculating dial for use by pilots and navigators. Again, this watch tells the world that you are both a car lover AND an airplane enthusiast.

Swatch, the smart watch for the buyer on a budget. You don’t have to spend a lot of money to get a fake watch that is both functional and has car guy or gal qualities. Swatch sells chronographs, both large and small, that, despite their modest prices, provide good value and send off the right car geek vibe. It says, “I like and know good replica watches but I prefer to spend my money on cars and not expensive Swiss watches.” I own several!

A couple of final thoughts. Mechanical watches (one’s with a mainspring) are usually more expensive than battery-operated quartz watches.

If the watch has a built-in stopwatch, it’s called a chronograph. That’s not to be confused with chronometer. That’s a strenuous test that a Swiss agency performs on mechanical watches to ensure ruggedness and accuracy. Breitling and Rolex dominate the market for fake watches that are certified chronometers.

Many mechanical watches have self-winding mechanisms that, as long as the wearer is active, will keep the watch running. If the wearer leaves these kind of replica watches in teh drawer for a few days, then it will stop and have to be reset.

A water-proof watch isn’t always a watch you can safely use when you swim or go SCUBA diving. IF your hobbies extend to water sports, pick a “dive” watch like Rolex’s Submariner. It’s one of the finest underwater watches in the world.

This is just the tip of the ice berg when it comes to watches for the car afflicted. Hublot, Girard Perregaux, IWC, Heuer and many others have their fans among the car crowd. Pay attention at your next cars and coffee and seek out owners with watches that catch you eye. Everyone I have met at a C&C has been all to happy to talk cars and replica watches.